Ten Questions for Kohl’s About This Back-to-School Shirt

Yeah, it’s just a $10 t-shirt (when you buy two of these charmers), but clothing has power.

 

tshirt
This is the cover of a back-to-school Kohl’s catalog I received in yesterday’s mail.

 

  1. Is this shirt supposed to be funny, Kohl’s? Because it’s really just mean. 
  2. Did you know that back-to-school should be a time of building students up, not tearing them down? “Nobody cares” has no place in an environment structured for emotional growth and learning.
  3. Do you realize the clothing you sell affects the social climate? Sure, maybe we don’t read and reflect on messages like the one on this shirt, but I think our minds do absorb its spirit.
  4. Do you know this shirt also says “You don’t matter”? It extends the “Whatever!” attitude with an added dose of disdain and egotism.  
  5. Do you know how a message like this can harm someone who’s having a bad day? I’m a middle school teacher. Messages like this are the last thing a middle schooler needs to see.
  6. Could you sell this shirt without the wording? Because it appears to have a nice fit and I like the longer length.
  7. You paid a designer to design some new back-to-school fashions, and this is what they came up with? And then you put it on the cover of your catalog?
  8. Do you know that the world doesn’t need this shirt? We’ll all get along better if we don’t cover our bodies in snarky comments.
  9. Do you realize that people actually do care about other people? In fact, I contend there is a greater capacity for compassion among humans than there is for scorn.
  10. Do you really want to associate your brand with such disrespect? I didn’t think so. You’re better than that, Kohl’s.

 

 

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